Brewing up a storm

Updated: Jul 14

Background


Working with local, family owned and family run beer brewery to help with the launch of their new branding.


Where I was


In the heart of the operation, at the source of the beer - right in the Salford brewery.


What I did


The project outcome was to produce a number of images that could be used by the team for the launch of their new branding and can design. I was supplied with four different cans to shoot and given free reign throughout the brewery (provided I didn't get under the feet of the busy brewers...)


I worked alongside the in-house marketing apprentice to capture o number of images showing off the new can designs. This involved individual and grouped shots and also covered a limited degree of props - which meant we had lots of fun with some raw, fresh ingredients like hops and barley.


The brewery itself was dimly lit, and the photoshoot took place in the dark UK winter so lighting provide to be an immediate challenge. Outdoor shooting provided poor natural lighting due to the grey skies - and it rained throughout the shoot, so our only option was to shoot indoors. Fortunately, the team were part way through a renovation, which gave us a well lit area in the mezzanine to use that was clear of obstructions and footfall - perfect for an undisturbed shoot.


By using an L-plate bracket on my camera, I was able to set up my tripod and capture both portrait and landscape shots with minimal disruption. I also used a mixture of telephoto and prime lenses. I wanted the perspective and composition offered by the telephone lens, but also wanted variation with images that incorporated a shallower depth of field offered by the prime lens. This allowed me to capture images that really draw the attention to specific elements of the branding and truly make the detail and design stand out.


What I will do differently next time


When using the longer lens at distance, I have struggled with shaking when pressing the shutter release. As a workaround, I have had to use both 2 and 10 second timer delays to allow the camera to stabilise; this however slows the process down a great deal.

Investment in a shutter release cable would allow me to capture images without causing the camera to shake, allowing me to produce images more effectively and to a higher quality


The goods



Points of interest


Make sure you check out Seven Bro7hers - great people, great beer, great fun.


The gear


Camera


Canon 5D Mark III


Lenses


Canon EF 50mm f/1.8

Canon EF 75-300mm f/4-5.6


Storage

SanDisk Extreme PRO 128 GB SDXC Memory Card

SanDisk Extreme Pro 64 GB 160 MB/s CompactFlash Memory Card


Stabilisation

ESDDI 64 Inch Tripod

Monopod with three legs

Joby JB01510-BWW GorillaPod 3K Stand

XCSOURCE® MPU100 Universal L Quick Release Plate Bracket


Lighting

Neewer TT560 Flash Speedlite

Neewer® Pro Universal Soft Mini Flash Bounce Diffuser Cap

Neewer Dimmable 176 LED Video Light 5600K

Neewer® 6 x 9FT / 1.8 x 2.8M PRO Photo Studio


Luggage

Lowepro Fastpack 250 AW II


Backup


Macbook Pro 2012

Gnarbox - 128GB


Batteries

Canon spare batteries

Duracell Rechargeable AA 2500 mAh Batteries

Duracell Battery Charger